Do you know where your calls are coming from? With Google My Business call tracking, you can track incoming calls from your Google My Business listing.
Getting listed on Google Maps through Google My Business is a great advertising channel for many local businesses. But, how can you gauge the success of your Google Maps presence or marketing? The rules used to be that inconsistent phone numbers would harm local rankings and citations.
This is why many businesses avoided call tracking in their local search profiles. But today, it’s safe to incorporate call tracking into your Google My Business listing, as long as you’re doing so with the right steps.
How to Update Google My Business with Call Tracking
Adding a call tracking number to your Google My Business profile is easier than you’d think. When editing your GMP listing, place the call tracking number in the Primary Phone field. Then, in the Additional Phone field, put the real business phone number. This helps ensure that all your business listings remain connected with the Google My Business listing. This means you can add call tracking to your Google My Business without having citation consistency issues.
1. Log Into Google My Business Here: https://www.google.com/business/
2. Click Sign In
3. Click The Blue Edit Button To The Right Of Your Business Information
4. Click The Pencil (Edit) Icon Next To The Phone Number
5. Click Add Phone Number
6. Put the call tracking number in the “Primary phone” field.
Put the actual business phone number in the “Additional phone” field.
7. Click APPLY
With the “add phone number feature” you can keep your main number associated with your Google My Business listing. This will funnel customers through your call tracking number while keeping your main number associated with the listing for citation consistency.
The Benefits of Google My Business Call Tracking
If you’ve utilized call tracking in PPC campaigns or SEO efforts before, you know how valuable this tool can be. Call tracking should be used to understand the success of any marketing campaign! Call tracking helps to identify where calls are coming from, such as pinpointing successful keywords, ads, or ad groups.
When added to a Google My Business profile, a call tracking number can help pinpoint the source of the call. This allows businesses to better understand where their calls are coming from, such as Google My Business versus a PPC campaign.
Using Add Phone Number to Fix Citation Consistency Issues
If your business has multiple phone numbers listed for a variety of citations across the “add phone number feature” on Google My Business can be a valuable tool. Businesses can place numbers that may be used in listings around the web as secondary numbers.
If there are phone number citation issues in your listings meaning you have multiple phone numbers, the “add phone number feature” on Google My Business can help sort things out. With the “add phone number feature” businesses can enter up to 2 alternate numbers that might be utilized across various profiles. This can be a lifesaver to fix NAP consistency issues, and help associate all of your profiles!
Note: You have a total of 3 phone numbers you can use!
Author: Brad Pender:
Brad Pender is the owner of Maximized Marketing, an Automotive SEO Company. He has over 18 years of sales and marketing management experience, does Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.